Golden Cup
Armenian Beauty Masters Union
The Armenian Beauty Masters Union’s international professional championship, uniting the finest hairdressers, barbers, makeup artists, and nail technicians from across Eurasia every year on September 22 in Yerevan.
About Us
Who We Are
The Armenian Beauty Masters Union (ABMU) was founded to unite, support, and elevate the beauty industry in Armenia and the wider Eurasian region. Our union brings together professional hairdressers, barbers, makeup artists, nail technicians, and estheticians under one roof.
The Eurasia ABMU Golden Cup — Ոսկե Գավաթ — is our flagship international championship. Launched in 2024, it takes place every year on September 22 in Yerevan, Armenia, gathering competitors from dozens of countries to compete across 11+ categories.
Our mission: to create a world-class platform where talent is recognized, skills are tested, and the beauty industry is celebrated at its highest level.
What We Judge
Competition Categories
Salon Look Woman
Creative women's salon styling — precision cut and finish
Salon Look Man
Men's salon cut with styled finish and technique
Avant Garde
Boundary-pushing editorial hairstyling and artistry
Evening Gala
Elegant upstyle and formal occasion hair creations
Razor Low Fade
Clean razor work and precision fade techniques
Bridal Hairstyle
Sophisticated wedding and bridal hair design
Fantasy Hairstyle
Imagination meets craft — theatrical fantasy looks
Long Hair
Free-flowing long hair styling and structuring
Nail Art
Intricate nail art, gel sculpture, and salon manicure
Makeup Artistry
Podium, editorial, and wedding makeup categories
Barbering Masters
Classic and modern barbering craft and skill
Our Purpose
Mission & Values
Our Mission
To create the premier Eurasian stage for beauty professionals — where mastery is tested, excellence is honored, and the craft is elevated.
Our Vision
A Eurasia where every talented beauty artist has access to world-class competition, community, and recognition — starting in Yerevan.
Our Values
Excellence · Integrity · Creativity · Community. Every competitor is judged fairly by an independent international jury.
Our Journey
Championship Editions
September 22, 2024
Inaugural Edition — Yerevan
The first Eurasia ABMU Golden Cup launched in Yerevan, Armenia. Competitors from across the Eurasian region gathered for the inaugural championship across multiple beauty disciplines.
September 22, 2025
Second Edition — Arena Music Hall
The championship grew to 11+ competitive categories. India’s CMC CAT team made history by winning all 11 entered categories — a first in the event’s history.