Who We Are
Golden Cup by ABMU
The Armenian Beauty Masters Union (ABMU) organises Golden Cup — an international professional beauty championship that brings together beauty specialists to compete, share experience, and present their work across different categories.
The championship provides a strong platform for masters in hairstyling, makeup, nails, PMU, eyelashes, and barbering to demonstrate their skills, receive recognition, and grow within a competitive environment.
Golden Cup promotes professional standards, supports talented beauty masters, and strengthens the professional beauty community in Armenia and across the Eurasian region.
Our Disciplines
- Hairstyling
- Makeup Artistry
- Nail Art & Manicure
- PMU (Permanent Makeup)
- Eyelash Extensions
- Barbering
2025 Edition
September 22, 2025
Yerevan, Armenia
Larger scale • More international • Professionals from multiple countries
Second Edition
Golden Cup 2025
Golden Cup 2025 by ABMU continued the development of the championship with a larger and more international focus. Held in Yerevan, Armenia, on September 22, 2025, the event gathered beauty professionals from different countries and professional directions, including hairdressers, barbers, makeup artists, PMU specialists, eyelash masters, and nail masters.
The 2025 edition showed the growth of Golden Cup as a recognised beauty industry platform. It focused not only on competition, but also on professional exchange, international networking, and presenting high-level work to experts and guests. Golden Cup 2025 strengthened ABMU’s role in promoting beauty industry standards and connecting professionals from Armenia and abroad.