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About

Armenian Beauty Masters Union

Organization Overview

ABMU (Armenian Beauty Masters Union) is a professional organization within the Armenian beauty industry dedicated to elevating professional standards, supporting beauty education, and promoting Armenian beauty professionals on an international level.

ABMU organizes the Golden Cup International Beauty Championship, which serves as the flagship event bringing together competitors, educators and industry leaders from Armenia and internationally.

Leadership

The people who lead ABMU

Ani Avdalyan

Celebrity Hair Stylist • Educator • International Judge • Beauty Industry Leader

Ani Avdalyan

President and Founder of ABMU — Armenian Beauty Masters Union

Ani Avdalyan is one of the recognized and influential figures in Armenia’s beauty industry — a Celebrity Hair Stylist, international competition jury member, educator, laureate of numerous prestigious professional awards, multiple international championship winner, organizer of competition and educational projects, and President and Founder of the Armenian Beauty Masters Union (ABMU).

Professional achievements

  • Champion of Europe
  • Multiple winner of international and national championships
  • Discovery of the Year
  • Hayuhi 2013
  • Etalon of the Year
  • Etalon of the Year 2024 — Dubai
  • CMC World Championship — international jury member
  • CMC Glamour Style — director of international competitions
  • Eurovision 2008 — Top Hair Stylist
  • Yerevan Fashion Week 2023–2024 — Hair Stylist / Staff
  • Vogue — Cover, 2024
  • L’Officiel — Cover, 2024
  • Harper’s BAZAAR — Editorial/Cover project, 2022
  • SELIN — Cover, 2024
  • Academy Dolores — professional training, 2001
  • Yerevan State Vocational School No. 24 — hairdressing specialization, 2001
  • Ani Avdalyan Image Center — founder and director, since 2005
  • Ani Avdalyan Bridal Hairstyles Master-Class — author and educator
  • Author and educator of international master classes and professional programs
  • Founder and organizer of the GOLDEN CUP international beauty championship
  • Armenian Beauty Masters Union (ABMU) — president and founder
Hranush Yeghoyan

GOLDEN CUP ARMENIA 2026 Makeup Coordinator • International Jury Member

Hranush Yeghoyan

Head of Makeup Division — ABMU

Hranush Yeghoyan is one of the most recognized and experienced specialists in Armenia’s makeup industry, whose professional path began in the early 2000s. She first trained as a fashion designer and later specialized in professional makeup.

She is the coach of Armenia’s national makeup team and the founder and director of her Make-Up Studio specialized makeup center.

Throughout her long career, Hranush Yeghoyan has not only developed her own professional signature, but has also made a major contribution to the growth of professional makeup culture in Armenia and to training a new generation of specialists.

Her professional work is closely connected with Armenian fashion, television and show business. Over the years she has collaborated with well-known artists and Armenian fashion brands, taken part in fashion projects, and appeared as a beauty-industry expert.

The Make-Up Studio she leads is a specialized makeup center in Yerevan, and Hranush Yeghoyan is listed as the center’s director in official business directories.

Through her many years of experience, professional reputation, competition career and educational work, Hranush Yeghoyan serves as Head of the Makeup Division of the Armenian Beauty Masters Union (ABMU).

Within ABMU, her mission is to advance the professional development of makeup in Armenia, build high competition standards, and support the next generation of specialists.

At the GOLDEN CUP ARMENIA 2026 international championship, Hranush Yeghoyan serves as Makeup Division Coordinator and international jury member, bringing her experience and high professional standards to the evaluation and development of the competition.

Professional achievements

  • Grand Prix — Armenia Championship
  • Absolute Champion of Armenia
  • International Championship, Moscow — Top 5
  • Europe Cup 2010 — 3rd place
  • HAIRWORLD PARIS 2010 — International Achievement Medal
Syuzanna Hakobyan

International Judge • Champion • Business Trainer

Syuzanna Hakobyan

Nail Coordinator — Golden Cup Armenia 2026

Syuzanna Hakobyan is an international judge, champion and business trainer with more than 20 years of professional experience in the beauty industry.

At Golden Cup Armenia 2026 she serves as Nail Coordinator, organizing and developing the championship’s nail division.

Professional achievements

  • More than 20 years of professional experience in the beauty industry
  • International championship judge since 2016
  • Judge at European and world championships
  • More than 17 years of participation in international championships
  • Multiple winner of international championships
  • Certified business trainer
  • Author of educational programs
  • Expert in training international-level trainers and judges
  • Laureate of international awards and professional achievements for contribution to the beauty industry

Mission

To advance the professional development of beauty industry professionals in Armenia and internationally through education, competition and international cooperation.

Vision

To position Yerevan, Armenia as an internationally recognized center for professional beauty arts, creativity and championship competition.

Activities

Championships

Organizing the annual Golden Cup International Beauty Championship and associated qualifying events.

Education

Supporting beauty education programs, masterclasses and professional certification within Armenia.

International Relations

Building connections with international beauty organizations, championships and professional associations.

Professional Community

Maintaining a network of professional hairdressers, makeup artists, nail artists and other beauty professionals.

Contact ABMU

For official inquiries about ABMU, the Golden Cup championship or partnership opportunities: